EXPERIENCE

11/2020 – Present

GRAPHIC DESIGN & BRANDING SPECIALIST

Crowell & Moring

Co-lead the effort of a global Am Law 100 firm rebrand from concept through implementation by creating both internal and external facing branding materials
Designed a variety of website page layouts to provide the developer for our site redesign
Implemented a Data Asset Management site with self serving digital brand templates along with providing and leading training sessions
Aided in the implementation and adoption of video utilization within the firm
Collaborate with attorneys and business development professionals to create a variety of marketing materials and campaigns including, but not limited to, advertisements, event signage and products, social media and website graphics, brochures, placemats, publications, posters, microsites, presentations, email and webinar graphics, and self service templates
Work with photographers and videographers to art direct throughout production process as well as fill in as a photographer or videographer when needed
Provide supervisory direction and feedback of team when assigned
Create story boards and videos for various campaigns and special projects

3/2020 – 11/2020

Porter Novelli

Create concepts, graphics and layouts for a variety of integrated communication campaigns
Collaborate with other designers, art directors and producers to create deliverables that meet project needs, support client objectives, and meet quick deadlines
Update and adapt creative deliverables for a variety of media
Support new business opportunities by developing creative proposal presentations
Design for a large variety of organizations from differing industries including public health, pharmaceuticals, government, environmental conservation, and consumer goods

5/2017 – 3/2020

UnitedHealth Group

Serve as the main resource in regards to design and brand for those with less creative experience/knowledge
Provide and lead consultations with internal and external partners
Design and advocate for the use of clear, audience friendly graphics, following brand standards along with current and emerging trends
Anticipate customer needs and proactively develop high quality design solutions to meet them
Translate executives’ vision to presentation, print and digital materials using a sophisticated business design sensibility
Review and provide feedback on freelancers’ and vendors’ designs
Create documents to aid in the onboarding of our Executive Vice President and Chief Human Resources Officer along with other executive and senior leadership
Utilized an agile marketing process along with the Kanban management method

9/2016 – 5/2017

UnitedHealth Group

Assess and interpret complex customer needs and requirements
Responsible for creation of graphics, executive documents, and other print/digital materials for assigned internal and/or external communications
Design for numerous global businesses within the company, each with their own distinct brand, and help lead major company re-brand projects
Collaborate with vendors, global team members, and executives to create marketing materials that enhance our talent’s experiences and knowledge of the company
Develop creative content in support of A/B and multivariate testing

6/2016 – 9/2016

Patterson Companies

Prepared innovative design concepts for web, email, and print pieces
Collaborated with both internal and external teams along with a wide variety of clients to deliver high quality creative services
Analyzed the company's corporate website and conducted extensive research on how to generate a more user-friendly and modern site

5/2015 – 5/2016

UW - Madison Department of Radiology

Designed graphics for the department website, social media, and newsletter
Created advertisements, posters, brochures, flyers, and informational graphics for a variety of professional events
Redesigned and updated the newsletter semi-annually
Traveled to a national conference to report on social media

9/2014 – 4/2016

Student Election Commission

Created advertisements promoting engagement during student government elections on campus
Marketed to students of all ages through various platforms
Discussed strategies with the Marketing Coordinator and team